Damascus – Syria
In 2020, KEFTARO started a landmark partnership with AREEQ Food Products, one of the largest and most respected food producers in Syria, specifically known for their premium olive oil and expanding portfolio. This collaborative partnership has over the years transformed into a full-fledged creative partnership that best represents our creative abilities.
For AREEQ, KEFTARO has provided a broad range of creative services that include the creation of complex 3D product visualizations to enhance the flexibility of marketing presentations. Another success of this partnership was the invention of two separate brand mascots; an elderly person in traditional Damascene clothes as a sign of dignity for the brand’s heritage and authenticity and a tomboy who promotes ketchup and other tomato-based products. These characters have become the brand ambassadors for AREEQ and have brought personality and emotional connection to the company’s marketing communications. Our service is built up of the development of various advertising campaigns for different media, including social networks, outdoor advertising, and so on, with the consistency of the message and visual identity. The application of 3D modeling technology to their product portfolio has significantly enhanced their marketing strategies through the dynamic presentation of products from any perspective. This on going collaboration has been able to show how KEFTARO can provide creative and diverse solutions to big brands while at the same time being respectful and helpful to the brand’s identity.
