Latakia – Syria
In 2021, KEFTARO started a good branding project with ZAMZAM, a leading producer of household cleaning products, to create distinct brand identities for their major product brands: Brit and Delfi.
This collaboration demonstrated our strength in developing appealing visual identities for consumer household products that can be easily associated with the end users.
The team at KEFTARO created distinct logos for both brands while making sure that they have a clear link to the parent company’s principles. The project was also extended to include the packaging design for their laundry detergent powder bags and dishwashing liquid containers.
Our designs were able to achieve the right balance between being visually appealing and also meeting the necessary functional requirements such that the shelf presence was strong while at the same time, important product information and benefits were effectively passed to the consumer.
The packaging solutions that we came up with for ZAMZAM integrated current design trends with the packaging requirements to help make their products more recognizable in the crowded household cleaning products market.
