Dubai – UAE
In 2014, KEFTARO began a long-term creative partnership with ESSANCY, a Dubai-based fragrance company specializing in ambient and fabric perfumes. This comprehensive collaboration encompassed multiple design aspects, from brand identity to product design and exhibition spaces.
Brand Identity & Packaging:
Our team developed ESSANCY’s distinctive logo and created innovative packaging designs for their car freshener line. The packaging solution included both individual product containers and outer carton designs, maintaining premium quality standards throughout the product hierarchy.
Product Design – Marbella Collection:
A significant milestone in our collaboration was the design of the ‘Marbella’ line – a sophisticated range of fragrance diffusers for offices, corporate spaces, and residential use. This collection exemplified the perfect blend of functionality and aesthetic appeal.
Innovative Car Freshener Designs:
KEFTARO created three unique designs for ESSANCY’s specialized Plastigello-based car fresheners, each with its own distinctive character:
The Sci-Fi inspired piece in sleek black, drawing inspiration from futuristic spacecraft designs
The Interactive Cube in vibrant red, featuring an innovative dual-read design displaying “LOVE” and “HATE” from different angles
The Complex Mechanism design in red and grey, showcasing intricate interlocking gear patterns
Exhibition Design:
Our creative vision extended to designing ESSANCY’s inaugural exhibition booth at a prestigious Dubai fragrance expo. The booth design reflected the brand’s premium positioning while creating an engaging space for visitor interaction.
This enduring partnership demonstrates KEFTARO’s ability to deliver comprehensive design solutions across multiple touchpoints – from product design and packaging to exhibition spaces. Our work helped establish ESSANCY as a distinctive player in the competitive Middle Eastern fragrance market, creating designs that perfectly balance innovation with commercial appeal.
The project showcases our expertise in translating brand values into tangible design elements while maintaining consistency across various applications, from small-scale product designs to large-format exhibition spaces.
