Damascus – Syria
In 2019, KEFTARO undertook an impactful rebranding initiative for Golden Mar Paints, transforming their visual identity through a strategic redesign of their logo and product packaging. The project centered on modernizing their dated aesthetic while reinforcing the brand’s core message of protection and durability.
Our design team revolutionized the product packaging by introducing a sophisticated navy blue base color for their metal paint containers, departing from the previous conventional look. The centerpiece of the new design featured a distinctive shield-shaped frame on the container’s front face, symbolically communicating the protective qualities of Golden Mar’s paint products against environmental elements. This thoughtful visual metaphor not only elevated the brand’s aesthetic appeal but also effectively conveyed their product’s key benefit of superior protection.
Old Design
