Damascus – Syria
In 2018, Madar Group launched three sequential marketing campaigns over 6 months:
Campaign 1 (Months 1-2):
- Redesign proposal for Al-Nahhas Roundabout in Aleppo (40m diameter).
- Three different design concepts with varying budgets.
Campaign 2 (Months 3-4):
- Product display stands for Madar detergent (whites and darks).
- Promotional posters for Syrian malls.
Campaign 3 (Months 5-6):
- World Cup 2018 promotional gift, Special edition football decorated with Madar logos, Included as a gift with large-size Madar detergent packages.
Each campaign had its unique marketing approach while maintaining brand consistency throughout the 6-month period.
