Damascus – Syria
KEFTARO, in collaboration with architecture Samer Samaan, proudly designed and executed an innovative pavilion for Taiba – Syria’s premier mortadella manufacturer – at the 2016 FOOD EXPO held at Damascus Exhibition City. The pavilion’s design philosophy masterfully balanced aesthetic appeal with brand identity, featuring a sophisticated predominantly white palette punctuated by strategic red accents that echoed the company’s corporate branding.
The centerpiece of our design was a striking cylindrical structure, crafted to replicate Taiba’s iconic mortadella packaging, which commanded attention at the pavilion’s center. We enhanced the space’s functionality through thoughtful zoning, incorporating a dedicated meeting area and a practical storage room. A distinctive green wall adorned with elegant glass shelving showcased Akiba’s product range, creating an engaging visual merchandising element that perfectly complemented the overall design scheme.
