Damascus – Syria
KEFTARO has come up with a unique branding project for Tazco, a food manufacturing company that produces diverse products including tomato paste, olives, olive oil and different jam. We have come up with two different but complementary brand identities for this strategy, which has two logos that are different but go well together – an English logo for the European market and an Arabic logo for domestic sales.
This project is special in many ways but the most significant is our approach to packaging design, which is very bold and has a very unique vertical logo placement that is very different from the normal layouts. This design decision has been implemented across the entire product line of Tazco and has created a very distinctive shelf presence that can be seen in both local and international markets. The packaging solution of the brand is also very much comprehensive and it maintains the brand identity while at the same time celebrating the distinct features of each product category; this shows that KEFTARO is capable of coming up with creative solutions that are an innovation of sorts in the industry and also serve to boost the brand’s recognition.