Damascus – Syria
In 2019, KEFTARO developed a comprehensive branding strategy for USIF, a distinguished paint manufacturer, creating their corporate identity along with two distinct product lines – Pachin and Chaneel. Our design scope included crafting unique logos for each brand and developing cohesive packaging designs for their product ranges.
The packaging design maintained brand consistency while incorporating three distinct color variations for each product line, effectively differentiating product categories while preserving the unique visual identity of each brand. This systematic approach resulted in a harmonious family of products that stands out in the market while maintaining clear brand recognition.
