Cairo – Egypt

In 2018, KEFTARO launched a strategic international partnership with XPHOENIX, one of Egypt’s leading automotive care manufacturers under MS Commercial Group. What began as a collaboration evolved into an ongoing branding and packaging design partnership.

We developed a powerful corporate identity and a cohesive visual language applied across all printed materials. Our work included designing a complete packaging range for car and home fragrances, automotive maintenance products such as antifreeze, distilled water, glass cleaners, and tire shine solutions. We also designed a multi-fragrance hand sanitizer gel series aligned with evolving market demands.

This long-term partnership reflects our ability to understand diverse markets and translate trends into consistent, high-impact design solutions—strengthening XPHOENIX’s position as a premium brand within the MS Commercial Group.