Cairo – Egypt
In 2018, KEFTARO began an exciting international collaboration with XPHOENIX, one of Egypt’s leading automotive care products manufacturer under the MS Commercial Group. This partnership has grown into a full branding and packaging design partnership that is still going on up to now which shows that we are capable of providing world class design solutions across borders.
The creative scope of KEFTARO for XPHOENIX was the development of a striking corporate identity and the development of a cohesive visual language for their printed materials. Our expertise also extended to the design of a full product packaging range for their car and home fragrances, automotive maintenance products such as antifreeze, distilled water, glass cleaners and tire shine solutions. Finally, our design work for their multi fragrance hand sanitizer gel series was also a great addition to their product line, which showed our ability to adapt to market needs.
This long term partnership with one of Egypt’s big automotive care companies is a clear demonstration of KEFTARO’s capacity to decipher and translate different market trends while delivering brand consistency. Our ongoing collaboration is still producing designs that suit the Egyptian market while defending XPHOENIX’s status as a premium brand in the MS Commercial Group family.
